Break the bias on International Women’s Day

International Women's Day with back of a female HS2 engineer and #IWD2022 and #BreakTheBias

This International Women’s Day, campaigners are asked to break the bias, stereotypes and discrimination and replace it with women’s equality. 

If you’re fed up with corporations and big brands using IWD as a marketing opportunity, the TUC has a great action called Demand Better. They’re asking you to reply to IWD themed marketing by demanding those same companies do more to support women in their workforce – from publishing gender pay gap statistics to adopting flexible working practices and much more. 

Too many corporations pay lip service to IWD, while failing to support the women in their workforce. So, if you find some IWD-themed special offers in your inbox or social media streams, reply to demand better from that company. Download the TUC toolkit. 

More women than men work in low paid jobs and rely on public transport, often travelling early in the morning and late at night. ScotRail and other rail companies’ plans to cut railway staffing and ticket office opening hours, all threaten to reduce women’s safety on the railway. On International Women’s Day TSSA welcomes the motion passed at Scottish Labour’s conference just a few days ago against ticket office closure and staff cuts. We call on all rail companies to demonstrate their commitment to women’s equality with action to make the railways safer, fairer and more inclusive of women staff and passengers.

International Women’s Day is an important global celebration of the social, economic, political and cultural achievements of women. The day also marks a call to action for accelerating women’s equality. Whether you strike the Break the Bias pose for a selfie (arms in an ‘x’ shape in front of you) or holding companies to account, take action this IWD to help all women get a step closer to equality.

Did you know? The first IWD gathering took place in 1911 and was supported by over a million people. IWD is not country, group or organisation specific. It is an opportunity for everyone to come together and unite for the cause of women’s equality, sadly still needed more than a century on from the first IWD event.

Demand better from corporations

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